A la hora de atraer y retener a nuevos empleados, las empresas actuales disponen de una amplia gama de tácticas. El teletrabajo, los días libres ilimitados y beneficios como salas de juegos y café y cerveza ilimitados son solo algunos métodos para atraer a nuevos empleados. Sin embargo, la cultura empresarial sigue siendo uno de los elementos más sólidos de la marca empleadora que las hace atractivas para los nuevos talentos.
Dado que construir una cultura empresarial es un proceso largo y complejo, es difícil hacerlo por cuenta propia. Además de inspirarse en empresas como Google, otro excelente recurso para aprender sobre cultura empresarial son las conferencias. Por suerte, existen excelentes eventos a los que puedes asistir para ampliar tus conocimientos sobre cultura empresarial, y hoy hemos seleccionado algunos de los mejores.
1. Cumbre de la Cultura
Culture Summit is by far the largest event dedicated to company culture, attracting giants such as Amazon and Facebook. The conference takes place in San Francisco from 28-29 of September 2022. You can grab the 2-day super early bird ticket for just $799 at the moment, but the price is sure to increase as the conference date gets closer.
2. La Conferencia sobre Compromiso de los Empleados
The Employee Engagement Conference is run by the Human Capitol Institute and it’s all about providing actionable insights for improving the employee experience. The conference takes place in Colorado, Denver from July 27-29, 2020. If you register by April 7, you can grab the early bird 3-day pass for $1,795 and save $200. If you can’t make it to Colorado, there’s also a virtual pass available.
3. Cumbre Para Todos
For All Summit is a conference focused on company culture, organized by Great Place to Work. Taking place for the 18th year in a row, this conference invites more than 1,000 HR leaders from all over the globe to work on building culture. It takes place in Orlando, and you should hurry to get your ticket as the event dates are from 11th to 13th of October 2022. Speaking of tickets, prices start at $995.
4. CultureCon
CultureCon is a conference that aims to shake up the traditional organizational culture in the workplace. The 2018 event attracted 40 speakers (including those from Zendesk, Zappos and MIT) and 350 attendees. This year’s event will take place from August 10-11 in Madison, Wisconsin. Tickets start at the very low price of $599 for a single attendant at presale.
5. X4
X4 is an event you don’t want to miss in 2020. The reasons are many, but the speaker list is by far the most convincing – including names such as Barack Obama and Oprah Winfrey. At X4, you can learn how to shape cultures that make employees come and work for your company. The conference takes place in Salt Lake City, Utah, from March 10-13. You can grab the tickets for $1,399 at this moment.
As the unemployment rate gets lower by the day and top talent becomes harder to attract, the culture will remain one of the pivotal elements of successful companies’employer brands.
Además de aprender de sus compañeros, asistir a una de estas conferencias es una excelente manera de mantenerse al día con las tendencias y los cambios en la cultura laboral. ¿Hay alguna otra conferencia sobre cultura que debamos conocer? ¡Cuéntanoslo en los comentarios!
Para quienes se encuentran en Europa, Surf Office organiza reuniones donde profesionales con experiencia hablan sobre teletrabajo, cultura empresarial, contratación y el futuro del trabajo. La última se celebró en Berlín con 130 asistentes.
